All posts by Ilmi Shahu
The importance of professional design in print & packaging
Print & packaging is one of the most powerful forms of visual communication. Unlike digital design, it is something the customer can touch, feel, and experience physically. For this reason, design must be not only aesthetic but also technically precise. What does print & packaging design include? Print and packaging design goes beyond visuals. It…
How to properly prepare a design for print
One of the most common mistakes in graphic design is incorrect print preparation. A design may look perfect on screen but appear completely different when printed if technical rules are ignored. 1. RGB vs CMYK – what you need to know Screens use RGB, while printing uses CMYK.If the file isn’t converted correctly: 📌 Always…
Why professional design matters for businesses today
In a world where every business competes for attention, professional graphic design is no longer a luxury – it is a necessity. It is often the first visual contact a client has with your brand and can determine whether they continue engaging or move on. What is professional design? Professional design is not just about…
Photography as a visual language: more than just a beautiful image
Photography is one of the most powerful forms of visual communication. It doesn’t merely document reality — it tells stories, evokes emotions, and builds strong visual identities. The role of photography in visual identity In branding and visual communication, photography directly influences how a brand is perceived. A well-crafted image: Random or unplanned imagery can…